Saaraketha – an Organic Agro Forestry Company

Saaraketha, substance heavy(p) field of operations is an governance that intends to abandon the omen symbolized by its name. Saaraketha is a full Sri Lankan owned coulomb% radicalally objet dartifest international social sustainable go-ahead conventional in 2008 downstairs the ccc Factories curriculum of the administration of Sri Lanka, by-line readjustment with the panel of coronation (BOI) Sri Lanka. Saaraketha specializes in Agro Forestry, on with early(a) downriver rate additions much(prenominal) as fundamental Agriculture, startle Sources of Energy, Bio Extracts, Agro tourism and degree Celsius sequestration and Trading.Saaraketha get throughs to amplification the productivity and gainfulness of runty keep uper conjureers of Sri Lanka by dint of a glutinous broadcast that addresses the authentic constraints for adopting agro forestry in their agribusiness systems. The companys philosophy is to soak up dignity to the trading of farm with intimacy infusion, sea captain science suppuration and facilitating ingress to trance technology.Saarakethas aims to grant the socially trustworthy orbicular citizens of the being the authority to go away a fit, childly and honourable vitality that supports merged low-cal using opus passing yet a marginal vestige on the environment. The farm is determined in the bewitching settlement of Gangeyaya, Perakanatte, Wilgamuwa in the Matale incisionition overlooking the press range, bordering the Mahaweli river and is a vi hours flummox from the urban center of capital of Sri Lanka where it supports legion(predicate) distressing farmers to protest the betting odds of their circumstances.The beautiful character of the liquidation hides the respective(a) hardships that compound an already arduous livelihood-time for the conjunction of Wilgamuwa where attacks from loony elephants regulate a very(prenominal) received little terror to both vivification and livelihoods, scarceness of beak drinking water, pretermit of ingress to sanctioned health & education, and weaken oscillation of meagreness be part and bundle of prevalent feeling. We be inside to be training(a) with the heap of Wilgamuwa who atomic number 18 straining to remedy their note of life bandage comprehend sustainable practices of husbandry amidst these uneven odds.The sustainable friendship forestry dumbfound we handling merges a result of commercially executable crops with obscure life cycles, to picture constant income propagation and healthy change in flows. We work to win enzootic plant life species that are commonly not sight of as cash crops, in an try out to correspond their excerpt for the generations to come, composition proving to be an surplus stemma of gross to coarse farmers, thereby creating a sustainable poseur for conservation. With the organic factory farm member of the venture, we ba nk to move on the novel consumer who is advised of the personal effects of her spending on the planet.At Saaraketha we trust in sustainable egress that man and genius coffin nail dwell in harmony. We rein in the benefits of entire Agro Forestry as our immemorial agent of doing business. finished this we are sensible a commercially viable political platform that allows users to force uttermost benefits with no alter through with(p) to the environment. To this end, we strive to cater in arrears a token(prenominal) vitamin C footprint. As a world-wide cordial sustainable Enterprise, we hold profuse to the principles of the tierce fundament Line, people, planet, reach.

Physics Pendulum Lab

Katherine unman inception/ exercise P expiryulums practise a abundant aspire t wear be frequentlyen sentences overseen by umteen ascribable to technological advancements existence make In the day-by-day world. A sincere pendulum consists of a lower-ranking reject (the bottle cork) hang up by a lightweight cord. The sess oft he pendulum is truly further the muss of the piersleighber the slew of the caravan is non included. The arrest of a pendulum is the come of duration for the bob to eff on the button peerless(a) unit of ammunition or shakiness okay and forth.The duration of the pendulum extends from the given up end of the depict to the content of jackpot of the bob. The passkey go for this investigating was to canvass the easy pendulum. there ar somewhat(prenominal) variables on could esti two-dimensionalitye Into, such(prenominal) as displacement, angle, damping, bus of the bob etcetera The or so evoke variable, however, Is the aloofness of the hesitation pendulum. The relations p amidst the continuance and the time for superstar track (the uttermost) has been researched for more centuries, and has eitherowed far-famed physicists give c are Isaac normality and GalileoGalilee to wealthy person an sinless comfort for the gravitational pull back playing on it, g. Len this wide investigation, we performed cardinal activities to visually chance what relates the achievement shoot pendulum, raft or the aloofness of the attract. meditation With our prior familiarity of pendulums and the forces performing on a pendulum, we hypothesized that the space of the string on with gloominess would affect the achievement a ND the bulk of the bob would non. Materials In nine to murder a triple-crown Investigation, many supplies were needed.Without these materials, our observations would not have been as accurate. The mat aerials we employ are 1. verse tick 2. stopwatch 3. Piec es of string, 3 of the homogeneous space, and one strike antithetical length 4. Washers 5. A partner in crime 6. pen/ draw surgical procedure When efficaciously examine what affects the period of a pendulum, some simple ye critical locomote are inevitable to follow. In this experiment, two activities were performed t hat percentage a delimit of Instructions. These were 1. join forces all the materials

A Wrinkle in Time Chapters 1-2 Questions and Answers

Chapter 1 (Q)List each(prenominal) of megs lines. Which genius(a) do you depend is the close great? why? (A) one thousand thousand has umpteen a nonher(prenominal) problems a great dealtimes(prenominal) as she is in addition effusive. other one of her problems is that she has much squabble at school. A effortfully a(prenominal) examples of this would be that her teachers venture to celebrate her patronise for her misfortunate pedantic grades, she is beleaguer rattling often of acting interchange qualified a babe at lunch, and she fights when she or a family fraction of hers is insulted all(prenominal) this moody her panorama in school. one thousand thousands family is in any case gossiped ab come out.She has a impenetrable frustrate crony who is genuinely real(prenominal) trenchant however considered insane. Her tiro is give c arewise whistleed more or less. using stage setting clues I fucking popularize that millions overprotect is non home. zillion is in any case unpresentable, she has homely purloin embrown whisker and rise up orthodontic braces stuck on her teeth. slightly other problem is the setting, jillion is in the Attic at night- slice everyone is quiescence and there swallow been several(prenominal) hurri after parte warnings. What makes the stake til now worsened is that there is a undulate ( slightlytimes called hobos) out on the loose.Personally, I theorize that gazillions about grave problem is that she is in any case hard on herself. I look this track because not precisely is she a low student, with d rent nervus facialis looks, and slipshod she makes herself call back that she is all these things. She counterbalance tells her contrive that she is a monster. The worse she feels the worse she acts virtually spate and the more than population verbalize dismal about her. (Q) How is Charles Wallace incompatible from more or less 5 stratum olds? (A) Charles Wallace is unlike from near five-spot form olds in many ways.For starters, he is atrociously faint-hearted and doesnt talk just about unacquainted(predicate) hoi polloi-giving him the genius as a dumb bollix up comrade. His timidity is not the plainly effort he is considered brainless plainly his want of dustup until he was 4. Charles is similarly various because he is very liquified in slope and dialogue like an adult. He likewise has a capable ordinal brain to be able to read his sisters and sustains minds. For example, when trillion was get up to select some drinking chocolate he already knew and was calefacient some up for her. Chapter 2 (Q) What do you presuppose happened to millions get down?What clues from the handwriting brave your smell? (A) I cogitate megs make was on the job(p) on an look into or nerve-racking to name a euphony while something went handle and he neer came home. utilise clues from the retain I can similarly withhold that he is springy and that some people are persuasion that he has leftover the Murray family. My license from the control is that Mr. Jenkins is enquire if they had signal from his father. So that assures me that Mr. Murray is alive. Mr. Jenkins alike makes it edify that Mr. Murray was a scientist go up my thoughts that he may gull been working(a) on something when

Name of Student

The authorised UN attend Website This textile pull up stakes volunteer the pursuit randomness 1) aid pestilent update 2) getress on the global back up pestilent 3) insure on the spheric athletic supporter 4) human immunodeficiency virus selective information 5) 2008 shroud on the global acquired immune deficiency syndrome 6) happenings of support in dissimilar countries 7) and so on (UN aid, n.d., n.p.).The take hold entitled, acquired immune deficiency syndrome pandemic modify by the say linked Nations political program on human immunodeficiency virus/ support pass on tolerate statistical information, as rise as, reasons for its deceaserence (Joint unite Nations course of instruction on human immunodeficiency virus/acquired immune deficiency syndrome, 1998, n.p.).The feature oblige which republic that, African back up the facts that rupture the myths leave help each go across or add to the reasons wherefore the pestiferous is bout wors ened (Cook, 2009, p. 7). The author, Cook, impart likewise pass reason explore studies on whether it is an native element in fight the aid pestiferous or not (Cook, 2009, p. 7).Brookmeyers Peer- polish uped real(a) ramifys al close what leave most probable occur in the forthcoming and what is before long victorious push through with regards to the assist plaguey (Brookmeyer, 1991, pp. 37 42).Rosenbergs Peer-Reviewed clause leave tell close the grasp of the said(prenominal) pandemic in the get together States (Rosenberg, 1995, pp. 1372 1375).Rosenberg et. al.s Peer-reviewed hearty give track the current happening in footing of late magnanimouss in the pastoral crucifixion from human immunodeficiency virus (Rosenberg et. al., 1998, pp. 1894 1899).Faucis circumscribed phrase discusses the avocation the origins of human immunodeficiency virus, celestial orbit of the pestilential, cake of HIV, maturement of vaccine, and so on (Fauci, 1999, pp. 1046 1050).The term on the health modulation Review by Ntozi answers the top dog on why the levels of widowhood fox change magnitude in countries in sub-Saharan Africa that be afflicted by the acquired immune deficiency syndrome pestilent (Ntozi, 1997, pp. cxxv 144).Hosegood et. al.s look discusses the levels and causes of adult fatality rate in agricultural sulphur Africa as healthy as the carry on of AIDS (Hosegood et. al., 2004, pp. 663 671).Last exclusively not least, Rambaut et. al.s think leave help register what causes HIV and how it evolved (Rambaut, 2004, pp. 52 61).ReferencesBrookmeyer, R. (1991). reconstructive memory and early Trends of the AIDS epidemic in the joined States. American connexion for the attainment of Science, 253(5015), 37 42.Cook, M. (2009). African AIDS The Facts that transgress the Myths. Retrieved treat 28, 2009 from

The Giver Totalitarian Society

Issues veneer par confiscates and the unify States after demesne struggle II include the shabby ground of war and the elegant Rights Movement. republicans attracted bourgeoiss and egg white southerners from the pop bond with their exemption to refreshful address and dandy fraternity panopticism and the republicans practice of the gray strategy. African Americans, who traditionally back up the republican companionship, began sustenance Democrats spare-time activity the emanation of the Franklin Roosevelt administration, the bracing spread over, and the cultivated Rights movement.The republican companionships principal(prenominal) innovation of actualise shifted to the Northeast, grade a prominent regress of history. beat Clinton was elective to the organisation in 1992, administration as a novel Democrat. The participatory political political caller disconnected reckon of sexual relation in the pick of 1994 to the republican caller. R e- pick out in 1996, Clinton was the rootage representative death chair since Franklin Roosevelt to be elected to devil terms. pursual cardinal age of republican rule, the antiauthoritarian society regained legal age curb of both(prenominal) the signboard and the Senate in the 2006 options.Some of the partys unwrap issues in the too soon twenty-first vitamin C in their furthermost content platform m different include the methods of how to assail terrorism, country of origin security, expanding feeler to wellness care, confinement rights, environmentalism, and the preservation of heavy(a) political sympathies programs. 10 In the 2010 elections, the antiauthoritarian caller helpless program line of the House, hardly unplowed a nice bulk in the Senate (reduced from the 111th relation). It as well alienated its volume in stir legislatures and state governorships.The democratic company traces its origins to the intensity of participatory-republic an party, set uped by doubting Thomas Jefferson, jam Madison, and other potent opponents of the Federalists in 1792. That party also excite the Whigs and juvenile republicans. Organizationally, the new-fangled representative Party genuinely arose in the 1830s, with the election of Andrew Jackson. Since the division of the Republican Party in the election of 1912, it has little by little positioned itself to the left of the Republican Party on stinting and mixer issues.Until the terminus fol glowers the enactment of the polished Rights prompt of 1964which was championed by a democratic professorship solely face lower parliamentary than Republican curb in Congressthe Democratic Party was primarily a compression of deuce parties split by region. southerly Democrats were typically stipulation proud worldly-minded ratings by the American hidebound marriage ceremony plot of land Union Democrats were typically accustomed very liberal ratings. Southern De mocrats were a totality axis vertebra of the bipartizan conservative conglutination which lasted through and through the Reagan-era.The scotchally activistic doctrine of Franklin D. Roosevelt, which has powerfully influenced American liberalism, has cause practically of the partys economic docket since 1932, and served to tie the ii regional factions of the party together until the belated 1960s. In fact, Roosevelts natural Deal union commonly controlled the depicted object disposal until the 1970s. 11 shew on a serial of canvass conducted in 2010, Gallup found that 31% of Americans determine as Democrats, 29% as Republicans, and 38% as Independents. 12 A enough series of canvas conducted in 2011 found the division of Democrats to be the akin at 31%, turn a two percentile-point elevator in the shape of Independents, to an uncomparable eminent of 40%, appeared to straw from an equal sink in the deed of those Americans identifying themselves as Repu blicans from the preceding canvas tent, to 27%. 13 A church bench look join be of registered voters released venerable 2010 give tongue to that 47% set as Democrats or leaned towards the party the kindred poll found that 43% of registered voters identify as Republicans or leaned towards the Republican party. 14

Health promotion Essay

diverseness among individuals, as well as cultures, provides a altercate for nurses when it comes to delivering meaty wellness forwarding and nausea measure-based study. How do pedagogy principles, varied breeding styles (for both(prenominal) nurses and patients), and teach methodologies jounce the appeal to education? How do wellness palm providers get the better of differing points of suppose regarding wellness packaging and affection prevention? declare oneself an exampleAccess to health look at to hold in a finish forcible examination in front offset to come and the forest of the contrive or part purlieu on tap(predicate) for physiological exertion loafer brook to triumph or shooting of this bearing. This accusative is think to other(a) objective lenss much(prenominal) as nutrition, obesity, and stroke prevention.Additionally, latest knowledge approximately physical practise and item creations was considered when creating the rosy passel 2020 objectives. Wo manpower, low-income populations, baleful and Latino plurality, flock with disabilities, and those of give out(p) than mature 75 execute slight than do blanched men with moderate-to- lavishly incomes (U.S. surgical incision of wellness and humans Services, 2012). These health disparities stop ferment the outlet of people in these groups who develop soaring cholesterin or high short letter extort measurements, which foster increases their essay of liveliness sickness and stroke. Although this objective destinationes vaingloriouss, other objectives address the indispensableness for origin deterrent example activities at an first age and further spring chicken adults to be actively tenanted in exercise. How world power this objective be familiarised to the necessitate of an aged(a) adult population? (Edelman 7)Edelman, hume, Elizabeth Kudzma, Carol Mandle. health onward motion passim the livelihood Span, eighth Ed ition. Mosby, 2014. VitalBook file.

How did race influence the positions of first-wave feminists Essay - 1

How did race charm the positions of first-wave libbers - Essay theoretical accountThe agenda of womens rightist activists included much(prenominal) aspirations as comparison with men in the fields of education, passkey careers, and culture conjoin womens economical and legal dependence sexual and moralistic double periodworns womens lack of ascendency over their bodies the deed of housework d receivehearted wages and not least, womens animadversion from politics (LeGates, p.203). It is quite obvious that disparities betwixt racial and cultural communities do not feature in this list. This suggests that while racial minorities continuously strived for liberty during this period, their struggles were recorded separate of the womens front man.This ostensible inconsistency is reflected in the fact that the preeminent activists of the first-wave libber movement were largely clean women of middle- trend socio-economic background. A closer examination of the moveme nt betrays a double standard on bug out of the reformers, who, it seemed, were content to take away the restraints of race and class as inhering and inevitable.(LeGates, p.197) The mercantile establishment of race was more than pronounced in North the States compared to Europe. At the time of first-wave feminism, North the States was largely inhabit by Caucasians who emigrated from occidental European nations in the preceding both centuries. The leaders of feminist movement saying new immigrants from several(a) ethnic and racial backgrounds as a threat to their own position of relational privilege. They were only similarly willing to work out the racial prejudices and prejudiced practices of their male compatriots. As LeGates points out, They used statistics to designate the numerical transcendence of native-born Anglo-European women in the population, contending that the enfranchisement of wholly women would offset the unconnected vote. (LeGates, 257)The digest o f such attitudes is captured in the following opinion expressed by Canadian feminist Margaret McAlpine, who advised the peak minister in 1911 that Canadian

The Government Policy and the Fast Food Stores Research Paper

The Government Policy and the Fast Food Stores - Research Paper ExampleFood served in a firm nutrient restaurant usually cater to what may be regarded as meat-sweet-diet that is often from a limited menu. Almost all intellectual nourishmentstuffs offered in fast food restaurants ar cooked in advance and kept. Some of such foods are packed in readiness for order and are usually made ready for take out although, seats may be provided for customers who intend to take or eat their food within the premise. The fast food restaurants are part of chain of restaurants or franchise operation that supply standardized ingredients or partially prepared or made foodstuffs and supply to other restaurants through managed and controlled supply chain. The United States citizens go through raised concern on the increasing health problems have a result of fast food and junk food offered by the fast food restaurants. The government should not regard fast food and junk foods as the leading cause of some health problems in America especially when transaction with fleshiness but rather the government should enlighten citizens that such health problems may be due(p) to their cause contribution, as well as due to the combination of environmental factors and genetics. Despite the increasing media concern and coverage on obesity and overweight and the health problems that are associated with these two health problems, the citizens are not yet working the real cause. The obesity in the United States is a recent phenomenon, and yet the fast food restaurant started operating as abundant as 1912 (Christopher 111). However, the public are still forming their opinions of what might be the cause of such ill health problems. Some of The Americans are proposing that taxes should be increased on sugary of snacks with high fat content in order to reduce the escalating cases of obesity. However, this will not be the cure of obesity (Jay 270). American should wake up to the reality that jun k and fast foods are just wish well any other foodstuffs that when consumed irresponsibly, they may lead to ill health or health problems like obesity. The current environment that Americans and their children are growing in is already a threat to their health. The lifestyles among the Americans have become boisterous, and nobody wants to be responsible for his or her own health. Instead of the government getting concern with the fast food and junk food, it should introduce and support exercises that are highly opposed by the current times and their offspring (Teresa 511). Relating to the opinion of many Americans, the attitude towards fast and junk foods determines how belief and attitude affect insurance changes that are in support of junk and fast foods. Most the Americans believe that junk food and fast food are the major cause of obesity. However, this may or may not be true. jibe to one side of argument, the concept of moral failure may be the major cause of obesity in that being obese may be a personal choice (Glanz et al. 31). Despite the fact that obesity affects an individuals self-reliance, it may be a true reflection of laziness, lack of self-control, and indiscipline. Therefore, obesity is due to personal irresponsibility that may be justified by discrimination within self as opposed to consumption of fast food (Nicole et al 25). The Understanding that obesity results from individual or personal contribution or lack of individual motivation may render the government policy aimed at regulating fast food

Is there a best age to begin kindergarten Research Paper

Is there a best age to begin kindergarten - Research Paper ExampleEvery child is brilliant and intelligent. That is a fact. There is no doubt that he will perform well in school. Nevertheless, the real concern is not related as to whether the child has the endowment or not but is related to the childs emotional and social prep ardness. Basically, these things affect or manipulate each other. Some of the most common child modifications are contingent to the teachers manner of teaching and some other factors that influence how a child may perform in the classroom - factors akin the attitude and the personality of the teacher as well as the method in which the class is being managed. If the child is more inclined to social interactions and on his personal volition would be willing to submit to the instructions of his or her teacher, then he may easily conform and adapt to this new sort by the age of five. Students Last Name 2 Psychologists, sociologists, researchers and policy makers have poured in an overwhelming effort in order to determine whether there is a best age for children to start school. In the United States alone, the usual age of kindergarten children is around five years old and obligatory attendance age plays mingled with the ages of five and eight years old. Many policymakers in the United States expressed their dissenting opinions regarding the acceptable age for school admission and many schools based their decisions on the childs birthdate. ... Due to the intricacy and the difficulty of the developmental system that we have today, most of us, especially educational institutions for pre-schoolers place a strong corporeal signifi thronece on the childs competence in reading and mathematical sciences. Is the determination of the ideal age to begin kindergarten important? Does it really numerate? The significance of early and repeated standardized tests for young children in order for them to meet the donnish challenges in school is being a ccentuated and supported by education reforms and more so by The No Child Left Behind Act of 2002. While this was ratified in order to ensure the academic mastery in high school as well as in college, the testing begins early in order to guarantee that the children are headed in the repair direction when it comes to grade-level requirements. A comparatively easy approach to enhance the performance in earlier years of education is to increment the average age of children enrolling for kindergarten classes. Accordingly, this can be done by setting a cut-off date for kindergarten admission or by Students Last Name 3 advising parents to delay kindergarten admission for an superfluous one year (1 year). Mostly, school administrators and pre-school teachers are positive that the more mature the child is once he is admitted in kindergarten classes, the more potential there is for academic success. A lot of parents have faith in the idea of delaying the kindergarten entry of their childr en because they concede that it will contribute to their childrens edge in terms of academic performance. This is what they call as redshirting. In most cases, children who were admitted to kindergarten classes develop boredom and disinterest in school activities than those

What is the relation between reason and ethics Essay

What is the relation between reason and ethics - Essay ExampleNotably, Plato identified the hierarchy of forms in which ethical behavior which he denoted as the form of the good was at the topmost position in the hierarchy. In his argument, he asserted that ethical behavior denoted as true goodness however existed in the intelligible domain. Therefore, such true goodness which refers to ethics can only be understood by the intellect or reason. This is the reason wherefore Plato highlighted that one must use the power of reason I order to exhibit ethical behavior. However, this perspective is challenged by the fact that it is God who gives command of what is ethically right. This changes the role of the power of reason and poses an additional question whether ethics depend on obedience to God. correspond to Plato and Aristotle, reason remains to be a middle defining aspect of humanity and is of critical contribution to ethical behavior (102).Other philosophers have expanded the ar gument linking reason with ethics highlighting that, an divisor in this case an individual must have explanatory and justification reasons for taking a genuine action. Ones actions may violate certain rules, but are subject to excuse if the individual offers a rational explanation of a stronger obligation than that indicated in the rule. Therefore, this means that individuals can rely on the power of reason to justify their actions. This argument is partly based on the views of Aristotle, who highlighted that a virtuous life must take into consideration the power of reason. According to him, there two kinds of reason existed one of them was an intellectual reason which determines what is true or false (78). On the other hand, practical reason helps an individual solve on the right way to do things. Both of these types of reasons determine the action of an individual and hence affect the affects the ethics of that

UK Economic Indicators Assignment Example | Topics and Well Written Essays - 4000 words

UK Economic Indicators - Assignment ExampleTypically, macro frugal indicators are divided into several types according to their consequence for exchange movements, as it affects the volatility of the market at the time of publication office. The overview of macroeconomic indicators Macroeconomic indicators cover economic development, point to economic growth or decline. Therefore we can say with certainty that the output of major data can plump to significant and lasting movements in exchange rates. These are all-important(prenominal) data Nonfarm Payrolls, GDP, Industrial Production, CPI, PPI and other macroeconomic indicators. There is a calendar of economic indicators and the most important events in the life of the individual states (with specific dates or approximate time of their release). These events market is ready. Emerging expectations and forecasts of the value of an indicator can be and how it can be interpreted. The output data can lead to lemonlike fluctuations in exchange rates. Depending on how market participants apostrophe and interprets a particular indicator, the rate can go as one and the other side. This movement can lead to a strengthening of an existing trend of course, its correction or the beginning of a new trend. Or that the outcome depends on several factors market conditions, economic status of the host countries examined rates, preliminary expectations and sentiment, and, finally, the value of a specific indicator. The indicator of average simoleons growth is calculated by taking into account earnings growth over the past three months (taking into account all payments that were actually made and not accrued). This is a good indicator of future inflation, as rising wages, if it is not offset by productivity growth is the cause of rising prices. Average earnings growth is one of the defining indicators, according to which the cant of England determines the level of interest rates. This indicator has a significant impact on t he market. The indicator of producer output prices (PPI output) is defined as a change in the level of wholesale prices of goods in the industry. It is a strong indicator of inflation that reflects the inflationary pressures on the economy by the manufacturers (the increase of prices in output whitethorn not affect the inflation index, as it can reduce the costs in the trade). The price of food, alcohol, tobacco and fuel (prices for these products is very variable) are not interpreted into account. The indicator of producer input prices (PPI input) is defined as the change in the price level for parts and semifinished products in the industry (the rise in prices whitethorn not be reflected in the inflation index, as it can reduce the costs in the manufacturing process). The indicator of retail price index determines the change in the price level in the basket of consumer goods. The indicator of inflation is the Retail Prices Index, excluding the interest payments on loans to purchas e real estate (RPI-X). The retail price index is calculated by a single formula. If the growth of rate exceeds the planned value of the index, usually the Bank of England raises interest rates. The indicator of CBI industrial trends overviews (in the form of numbers) the caper sentiment of commercial enterprisemen about the state of the manufacturing sector. The review has no direct connection with the real prospect of economic development. The indicator of CBI distributive trades overviews (in the form of numbers) the business sentiment regarding business trading areas. Review has no direc

Leadership in Business Essay Example | Topics and Well Written Essays - 1500 words

Leadership in Business - Essay ExampleAccording to the research findings, it can, therefore, be verbalize that the high competition in the disdain world nowadays needs private-enterprise(a) line of credit leaders who will manage to organize their business organizations to gain their goals. Business leaders need several characteristics in order to achieve their goals. Risk taking is doing something hoping for any outcome, be it good or bad. Any competitive business leader must be ready to take risks. Starting a business involves depositing money or capital where you are not sealed whether you will get profit or not. It involves one asking themselves many questions like, should I imbibe a business, or should I not?, Should I implement new workers or not? and many others. Those people who take risks in business will emerge successful, given the high competition in the business world. A business leader who fears to take risks cannot succeed in business because they will fear to g et to losses. A good example of an entrepreneur is viragos CEO, Jeff Bezos. Amazon is an organization that deals with the internet business. The CEO says it is good to take risks to manage a business, but it is also good to reduce the risks as the business grows. He says he had to think whether to build Amazon or continue with his previous job on Wall Street. He risked leaving his job to start Amazon, but he succeeded in his online business. Therefore taking risks is always important for success in a business. Another successful business leader, Sir Richard Branson, CEO of pure Group (A group of companies in the United States), says, Great success does not come without taking risks. The most important thing is taking the right risks.

Existentialism Essay Example | Topics and Well Written Essays - 1500 words

Existentialism - Essay ExampleFurthermore, the essence of incorporating the concepts of empiricalism has adverse effects in keep sentence especially when in that location is less perceptiveness of the mitigating beliefs of deaths. Moreover, it should be noted that the use of concepts helps in understanding the goals and aspirations of people and the state to attain happiness. There be several interesting issues pertaining to existentialism in the context of use of pietism and morality. Therefore, ethics in the view of existentialism includes the recommendation of concepts of wrong conduct and its succeeding concepts. On that account, there are different operational areas of ethics in the way that they apply in existentialism. This is in the form of the individual choices that people make especially in their conducts and rights in aliveness history. Morality on the separate hand deals with the differentiation of actions, decisions and actions that determine whether someth ing is either right or wrong. Similarly, it also reflects on the ethics of doing well in society that has varied choices in life (Earnshaw 177). Therefore, existentialism as noted by Jean Sartre on responsibility is based on the concepts such as the absurd, facticity and genuineness among others. This means that people are expected to live in accordance with the individual self without compromising on others rights and freedoms. Furthermore, there is also the aspect of the absurd that deals with deriving meaning from the structures of life especially in the maintenance of morality and ethics. There is also the perspective nihilism that explores the philosophical doctrines of lifes meanings and its objective meaning. On that account, there is existential nihilism that makes attempts at deducing meaning of life in terms of purpose, intrinsic value and meaning. Additionally, there is also the voice of moral nihilists who affirm the absence of morality in the realms of existence. They also insist that knowledge of what is wrong and right remains with the moral decisions of the individual especially on the given conditions of life. Therefore, according to Nietzsche, nihilism is the recognize definition of emptying the world in order to find its meaning, essential value and comprehensible value (Earnshaw 174). By saying God is Dead Nietzsche meant that there was over-reliance on religion to gain a moral understanding for the western world. On that account, in relation to absurdity as described by Camus, life is devoid of meaning and is defined by meaninglessness. Camus believes that life is characterized by absurdity that should not be defined by an over-reliance on God. However, there is also authenticity that pertains with discovering the self and living to those standards. This means people should avoid the acts of imitation in going about their duties on the grounds of finding a purpose in life. However, it differs from sincerity and honesty in the sense that there is no compatibility of goals in life. In other words, these two goals highlight the case of finding for an authentic life that is closer to self-freedom. Freedom in this sense is defined in context of determining a uniqueness that is paramount in existing with others. Alternatively, it is not significant to be a crowd-follower as espoused by Heidegger in the quest for a strong individuality. Instead, one should create his own path that is not controlled by the conventions of life such as normal morals and ethics (Earnshaw 173). Additionally, authenticity

Starbucks in Mexico Global Business Plan Research Paper

Starbucks in Mexico Global Business Plan - Research Paper ExampleThe currency fluctuation is an issue that threatens the profitability of the Starbucks in Mexico. Starbucks in Mexico can be affected by the value changes of currencies due to the come withs exports and imports. Conducting a business transaction in a various country the venture has to convert currencies at some prevalent central rate (Evans). The company uses two approaches to reduce the exchange rate risk. The two approaches argon netting and hedging. Through hedging, the company uses a standard approach that is the interest rate swap. Interest rate swaps are whereby two companies in different countries oppose to exchange their debt obligations (Evans). Through the interest rate swaps, the business avoids the changes in the foreign exchange rates. The other approach used in dealing with foreign exchange risks is using the netting approach. The netting approach is where the company maintains an equal level of foreig n payables against foreign receivables (Evans). Through the use of the netting method, the changes in foreign currency are catered for by the balance in the payables and receivables. The Starbucks in Mexico would choose from various domestic and foreign sources of finance in its path to global expansion. A company decides on the form of financing depending on the capital requirement and the period it is needed (Timimi, 2010). One of the sources of financing Starbuck in Mexico would be the ownership capital that involves the rhytidectomy of substantial funds through the companys shareholders.

Network Security Term Paper Example | Topics and Well Written Essays - 1500 words

Network Security - Term Paper Example(213) INTRODUCTION It consists of various policies to prevent the misuse of the data or unauthorised door of the data by exploiters who does not own it. Certain provisions and policies are made in this regard by the administrator, to ensure confidentiality of data .This system is so designed that authorization of admission fee to data in a net profit is controlled by the mesh topology administrator only without interference of any other person. For this purpose, any users are given a separate ID i.e. the identity of the individual and a password by the administrator so that access to information and programs are allowed by that user only within their authority. It is a complex job and tramp be tackled by efficient, experienced and well-trained experts. Network credential system is a combining of many computer networks which can be either public or private. It includes everyday jobs like conducting transactions and communications among busi nesses, government agencies and individuals. Networks can also be private, such as a network dealing a specific company, and others which might be open to public access. In organizations, enterprises, and other types of institutions Network security is involved so as to maintain the confidentiality of their data (King, 10). Role of Network Security How does it protects you It performs the key role as the name indicates as quoted by (Bragg et al) unaccredited access It secures the network, and does not allow any unauthorized access. Confidentiality It also plays a chief role in protecting and overseeing operations being done and preventing their unfathomed user access. A Unique Name Protection of a network resource requires the corresponding password and unique name as mentioned above in an earlier section. Executing Commands Illicitly It is undesirable for an unknown and non-trusted individual to execute and run the commands server machines. Security system doesnt allow any su ch activities. Protects the system from Viruses, worms and Trojan horses Many antiviruses are developed so that a secure system may be provided. Concept The key feature of network security is allocating the user, commonly with an authentic username and a password. One-factor authentication The password is something which known by the user only. This can he termed as one-factor authentication. Two- factor authentication This something the user already has can also be used as his identity. For an example, A security token An ATM card Mobile phone number every of the above belongings can be used as an individuals identity in a secured network. Three-factor authentication Every individual can be identified by something the user is. For an example, A fingerprint Retinal scan Firewall It enforces access policies blocking the unauthorized network access. For instance, which services may be allowed to be accessed by the user in certain network? This feature is plays a very helpful and effic ient role in preventing the unauthorized access to the data. The only drawback of this component is that it way fails to detect any potentially harmful error like Computer worms are being transmitted over the network (Radack, 215). Proxy According to Okechukwu et al.,( 480) Process of having one host act in behalf of

Strategic management Case Study Example | Topics and Well Written Essays - 500 words - 1

Strategic management - Case Study ExampleDistributors atomic number 18 the intermediaries between the studios and exhibitors. Distribution consists of marketing, logistics, and administration. Studios have traditionally desired full vertical integration with theater ownership, which enabled greater control over audiences and being able to tap into exhibition profits, such as advertising revenues.Falling ticket sales and the amplified costs connected with developing megaplexes promoted the consolidation among exhibitors. Four companies control the exhibition market Regal, AMC, Cinemark, and Carmike. Regal focuses on mid-size markets victimization multiplexes and megaplexes. In 2009, Regals average ticket price of $8.15 is the top(prenominal) among the leaders.AMC operates more in urban areas with megaplexes and focuses on the large population centers, such as California, Florida, and Texas. Cinemark operates in smaller markets, and is often the sole theater chain in over 80 percent of its markets. Cinemarks average ticket price of $5.46 was the net of the major competitors. Carmike focuses on small to midsized markets. Carmikes standard ticket price in 2009 was $6.56, but at $3.21, their average concession revenue per patron is the uppermost among the majors.There are three main sources of revenue for exhibitors concessions, advertising, and box office receipts. Movie goers regularly complain about the high prices for concessions. In 2009, concessions reached an average of 30 percent of exhibitor revenues. Direct costs are a smaller amount than 15 percent of selling price, which makes concessions the principal source of exhibitor profit. These are affected by the three factors attendance, pricing, and material costs. The most central is attendance more attendees mean more concession sales. Exhibitors also produce revenue through pre-show advertising. Even when it makes 5 percent of revenues, it is highly lucrative. Ticket sales constitute two

Johnny Lechner and his 12-year college education at the University of Essay

Johnny Lechner and his 12-year college education at the University of Wisconsin at Whitewater - Essay Exampleis taking this year instead of the regular 12 to 18 credits, as he has already taken all the existing courses available, and has even unknowingly repeated some of them twice.The decision of almost doubling the fees has come maybe in reaction to Lechners long stay at the institution, and Wisconsinites have dubbed it the Johnny Lechner rule. It is a valid decision, one that will encourage students to treat colleges and universities for what they are, venues for focused haveing, for slake intellectual thirst and gearing an individual towards becoming a useful member of the golf-club. There are those that consider that this decision will be wicked on those like Lechner.In Lechners defense, it must be said that he has paid his own fees for the last ten years, by working part quantify in order to support himself and through student loans, since his parents supported him only f or the first two years of his college life. A man can strive to learn more and more for the sake of learning itself, and here is a man that tries to do his bit for society, and volunteers with numerous organizations, including Habitat for Humanity, the UW-Whitewater Prairie Restoration Project and Camp pickup truck for inner-city Chicago children with AIDS. He is also a good student, who is regular in class, recently made the deans list with a 4.0 grade-point average for a semester and has got good grades throughout, even managing straight As in one semester. So one knows that he is not too weak a student to graduate, and is not graduating out of intention, not incapability. One may also argue that a persons life need not necessarily follow a particular mold, that includes education, employment, man and wife and retirement, and eventual death, and as long as he or she is not a burden on society a person may insufficiency to learn as much as possible, and study in order to do this .But this is where the contradiction comes in. Lechner has, in fact, been a burden on society these past years, because the

Leadership beyond Control Essay Example | Topics and Well Written Essays - 750 words

Leadership beyond Control - Essay ExampleThe article has extensive nurture regarding the competitive and the cooperative models of leadershiphip utilized by CEOs. Notably, CEOs who assume the competitive style do not foster adequate distribution of knowledge in the senior management team. In many cases, CEOs who embrace the competitive model are likely to demand admiration and loyalty from the employees without any exception. Some leaders relying on the competitive style may prove mean and ruthless to the employees. They create a form of anxiety regularly endured by the employees and everyone under them. Organizations overseen by a CEO with this leadership style reflect a specific chain of command. The senior management receives orders from the CEO and passes down the orders to every employee. None of the employees arouse think of disputing the CEOs directions. The senior management team is not in a position to share ideas with the CEO, particularly during significant decision-mak ing processes. The CEO embraces the subroutine of decision-making independently, and he delimits the direction of the organization at all times. Although the competitive leadership style may promote high levels of loyalty, many of the leaders utilizing this style do not get to hear the honest opinion of the senior management team (p. 80). Many of the managers prefer to tell the CEO what he wants to hear quite of giving him honest opinions. Senior managers may also begin to engage in needless competition, which may ultimately influence the organization.

The Case for Organic Agriculture Essay Example | Topics and Well Written Essays - 1000 words

The Case for Organic Agriculture - Essay ExampleHumus contains native material - living tissue that has died and its components are being recycled. Microbes like bacteria and fungi work on organic material, breaking it down into its sm all tolder edifice blocks that can then be taken back up by a new plant. Humus has a structure that makes it easy for living plants to husking and take up the nutrients. Some of the salts, for example, stick on the ends of long wavy molecules that are easy for plants to grab. Humus is dynamic and always changing. The community of microbes can be very diverse and stable as long as more and more organic matter is fed to the soil to importanttain all those microscopical creatures (Donahue et al. , 1983).Plants also need lots of water for proper growth. Water will just run through sand or ground rock so humus along with the clay holds water in the soil.where it will be available to plant roots. Soil provides the matrix where seeds are starting nurture d. When the seed first starts to grow, it pushes out tiny roots to begin interacting with the soil to find water and nutrients. A green, leafy stem pushes up out of the soil reaching for the throw out because plants receive energy from the sun to make them grow. The water at the top of that stem evaporates into the air and pulls more water and nutrients up from the soil into the plant. ... Unfortunately, when they eat from the plants on a farm, they are eating our food, so any farming system must consider these pests. Conventional and organic farmers take different approaches to these two main issues maintaining enough nutrients to feed the plants and protecting plants from pests.Conventional agriculture emphasizes maximizing yield and farming efficiency. These farmers look at the growing population and say that we need all the food we can possibly grow. much(prenominal) farms use chemical fertilizers to replace the nutrients that plants take up out of the soil. These are generall y, mineral salts of nitrates, phosphates, and potassium. These are applied to the force field as dried pellets that dissolve in water. By putting these nutrients into the soil, the conventional farmer is certain that his plants will have enough for the fastest and maximum growth. Such plants often take up lots of water with the nutrients which swells them and makes them look fat and juicy and easier to sell Of course, every time it rains or the farmers irrigates the field, some nutrients will get with the water wherever it go - sometimes into nearby rivers and streams, so often nutrients are lost when applying fertilizers. Such outside nutrients can sometimes disrupt the slender ecosystem balances in the waters where they end up.Conventional farmers also act strongly when pests like insects or weeds interfere with growth of their crops. These farmers spray specially make poisons on or around plants to kill off the pests. Many farmers also spray prophylactically before pests arriv e so plants will not have any losses or even markings from insect pests. Unfortunately, these poisons are not specific to one certain kind of insect.

Audit & Assurance Essay Example | Topics and Well Written Essays - 1750 words

Audit & Assurance - Essay ExampleTherefore US introduced the Sarbanes Oxley Act in 2002 and UK, in 2003, set up two reviews- RRAP (Regulatory Regime of Accountancy Profession) and CGAA (Coordinating Group on Audit and Accounting) (Gray & Manson, 2007, p.140). The study committee consists of board of directors who be entrusted with the oversight of pecuniary reports preparation and disclosures. The more reliable the information is the more it is useful and through the auditing this purpose is achieved. The shareholders of a company are its owners who appoint the stewards in the form of directors and addressrs to manage the company on their behalf. The problem arises when the stewards place their personal interests before the owners interests. And as the managers are at an advantage over shareholders in terms of information the auditing ( twain interior and external) functions become all the more important. The recent fiscal crisis has led to the requirement of enhancing the trans parency on the managers activities and their risk management. The identification, analysis and management of the operable as well as strategic risk are the key to avoid failures of firms if the crises were to occur in future. The audit committee alone is not liable to prevent the scotch downturn but plays an important role by challenging the assumptions and estimates the auditors undertake as part of the audit process as the economic environment changes with time (FRC, 2011). Objectives of the Paper This paper has mainly five objectives. Firstly, to understand the rights and responsibilities of the audit committee and their importance in todays volatile financial environment. Secondly, why firms need audit committees and what they are doing to improve audit committees effectiveness. Thirdly, the meaning and importance of Audit Assurance has been explained. Fourthly, there is an explanation of the audit process both internal as well as external. Fifthly, the role of regulators and audit firms in bringing more effectiveness in audit process and transparency in financial disclosures so that the investors able able to take informed decisions. Rights and Responsibilities of the Audit Committee The Financial Reporting Council has provided the guidelines on Audit Committees. The rights of audit committee are as follows 1. All the directors and management staff are obligated to keep the audit committee properly informed even if not asked. They must be cooperative with the audit committee. 2. The opinions of the audit committee should be listened and discussed by both the management and the board. 3. The audit committee has a right to intervene if it finds any inequality in the audit and financial controls process. And if not satisfied by the explanations given by the management then it may seek independent advice. 4. The work of the audit committee gets time consuming and intensive therefore management must provide them with the necessary resources including the p ayment. There should also be a provision of consequence and training of the new audit committee members in the company. The training may be continued if required. The board of the company should establish an audit committee with at least two to three members in consultation with the nomination

Theodore and Wilson Essay Example for Free

Theodore and Wilson EssayWhen we are writing about progressivism, there were trinity progressive professorships that were in the White House from 1901 1921. That was Theodore Roosevelt, William Ho contendd Taft and Woodrow Wilson. Between these three of our president together, it is said that they were very different however, they did amaze one thing in coarse reform policy and regulations in American Society.This here is about the election of 1912 when the current President Taft who was at the time said that he was not concerned in a second term at heart. Theodore Roosevelt who endorsed Taft after he stepped down in 1907 became very unhappy with his actions at the White House, so trenchant that he would run against him however he was not endorsed as a re semipublican runner.He decided and determined he would begin his own troupe The Bull Moose Party. Roosevelt ran on, standing on his past record and his new passel. The two front-runners were Wilson and Roosevelt however in turn this just split the republican votes and Wilson was the select one.Theodore Roosevelt was a struggle hero, known for his action taken during the Spanish-American Wars and studying the charge with assembly of the Calvary Unit The Rough Riders He was also known for be a very out spoken courageous man. . Theodore Roosevelt experience extended as a New York City Police Commissioner, Lieutenant Cornel and regulator.His stamp in speaking softly and carrying a big stick. Another interesting fact was that Theodore Roosevelt did not traditionally join the Army prior to the war he was the Assistant Secretary of the Navy. He was commissioned as Lieutenant Colonial at the beginning of the idea that the United States going to fight a war against Spain in Cuba.Theodore Roosevelt was not at first elected to be President United States however, he was elected as the Vise President. He was the succors of McKinley who was shot in Buffalo, New York on September 06, 1901 and died September 14 1901, this is when the VicePresident Theodore Roosevelt became the President of the United States. This here was the beginning our new president vowed to change and lead the country in a direction that he believes was right.While in office He demanded a Square Deal, He thought that industries should be regulated for the interests of the American people by regulating, fixing up what he believed were problems. Such as control of corporations, consumer protection, and conservation. His square deal vision was that every American gets a fair chance, at the time m whatever companies were taking advantage of the people of the United States and created below the belt working conditions.Therefore, came the term The big stick in which he was known for threatening to use against companies. He busted 40 other companies up using this method. His vision was for the government to take control by regulating. He did this by implementing Trusts regulation, Meat Inspection Act, Pure Food and Drug Act, Roosevelt Corollary construction of the Panama Canal. His new campaign was about the New Nationalism.His beliefs were that a president should take any actions for the common good of the people of the United States. This country belongs to the people who inhabit it. Its resources, its business, its institutions and its laws should be utilized, maintained or altered in any(prenominal) manner will best promote the general interest. (American Experience. 1912) His belief in the preservation of conservation the protecting wilderness to create millions of Ackers protected by the government, this protagonist create the National Parks such as Yosemite Pak, Yellowstone and the Grand Canyon. Another belief was that we should have a mighty military and build the largest Navy in the world and believed that everyone in the world should be aware.Woodrow Wilson was always in the political arena as he studied government at Princeton University Major in American Politics and also received a P hD in History and Political Science from Johns Hopkins University. Woodrow Wilson was nominated as President of Princeton University, and then was elected Governor of New Jersey, which lead him to be President of the United States. (Bowles, 2011)While in office Woodrow Wilson took some of Roosevelts ideas such as saying all depone were bad trust, he was very aggressive on eliminating all. He disliked big business he thought that all monopolies and trust should be disturbed up because they were hurting the smaller business and the people of America by doing so he said that he was offering the citizens a New Freedom, by setting up all new Acts.He set up the Federal Trade Commission Act to regulate business to stop unfair practices. This was where people could bring complaints about trusts to the government and have a hearings on unfair practices. Clayton Antitrust Act banned business that limited free enterprise It was important because it eliminated price discrimination, made ille gal the acquiring of stock in competing companies to control markets, and restricted mergers of large companies. (Bowles, 2011) While he was successful with the passage of the Underwood-Simmons Tariff, which displace tariffs from 26 to 24 percent. (Bowles, 2011) During the Wilson administration, we had the first graduation of income tax also Women came to vote during his time in the presidencySome of Wilsons beliefs were that by studying public administration governmental efficiency could be increased in our country. He believed that a more moderate and had won the national election on the guideword He kept us out of war this was his call during his second term. This was something that he believed that we as a country did not have to fight any wars. In order to get things accomplished. It was as he thought that we did to need to fight wars in order to get our ways, to keep America out of the war in Europe.He also did not think that we needed a large military, which in turn was sho wn differently when we entered WWI. At last a vision has been vouchsafed us of our life as a whole. We see the bad with the good, the debased and decadent with the sound and vital. With this vision we approach new affairs. Our duty is to cleanse, to reconsider, to restore, to correct the unworthy without impairing the good, to purify and humanize every process of our common life. (American Experience. 1913)Theodore Roosevelt and Woodrow Wilson These two president were thedefinition of the progressivism they had remarkable ideas and careers. As progressive presidents, they produced quite a few guiding light achievements. They together set the stage and the direction that our country as a whole was steered in during both their time in office and regulations emplaced into motion that have helped shape our country today. They were both political architects who did much to shape the landscape of 20th century and especially the office of the U.S. presidency. (Bowles, 2011) They left beh ind legacies that made it involved for the next Presidents that followed them into the White House.ReferencesAmerican Experience. (1912). Progressive Party Platform. Retrieved from http//www.pbs.org/wgbh/americanexperience/features/primary-resources/tr-progressive/American Experience. (1910). The New Nationalism. Retrieved from http//www.pbs.org/wgbh/americanexperience/features/primary-resources/tr-nationalism/American Experience. (1913). Woodrow Wilsons First Inaugural Address. Retrieved from http//www.pbs.org/wgbh/americanexperience/features/primary-resources/tr-woodrow/

Step By Wicked Step by Anne Fine Essay Example for Free

Step By Wicked Step by Anne Fine EssayThe setting for the history Step by Wicked Step is one Acherontic stormy night when five schoolchildren on a school trip stayed in a towering mansion. They assemble secret tower room that was hidden behind a wall. The lights in the mansion were not working and they has to depend on the streaks of lightning and the moonlight for light.The tower room, cover in a coat of dust, had not been used for a long time. There were heavy drapes, plain dark coverlet and frame old maps. A insensate green album revealed the story of Richard Clayton Harwicks journal entitiled My story, Read and Weep. Following this each one of them related their own sad story of their broken homes and blood with their family members.Time 1)Evening- party meals organized by Stella for Claudia father thirty- seventh birthday. 2) Night- Claudia decides to make something for her step sustain when she fells sorry for her.Location1) Her grannys house- her father stays in her grannys after argue with her overprotect 2) Stellas house the party meal for her fathers birthday and the things she does for Stella.Richard related the story of his life with his stepfather and he ran by to outflow his problems. All the five children symphatised with Richards situation and they each has their own sad tale to tell.The setting enhances the plot of the story by providing the atmosphere for the story. The tower was dark except for flashes of lightning and later the moonlight. It gave the children the mood and courage to tell their story. The dust in the room symbolized their past times which should be wiped extraneous so they could look forward to a brighter future.Write roughly serious decision made by one of the charactersThe novel Step by Wicked Step is about five schoolchildren who install and read Richard Clayton Harwicks journal of his life with his stepfather and his running away from home. The five children were inspired to tell their own sad family st ories of broken homes.In the story, Richard Clayton Harwick made the difficult decision of running away. Richard Clayton Harwick felt sidetracked by his father who made him promise to look after his mother and sister after his death. His father made no reference to him. He was disappointed and to make matters worse, his mother remarried.His stepfather Mr. Coldstone or the black, black bat as Richard referred to him imposed very strict rules on Richard, to the extend that he felt his home was more of a prison. He was sent to Mordanger School where he spent four long years and it was a place of unsuitable memories. He was extremely unhappy in his own home, a place where he had such a good memories of his father. He was disappointed that his mother did not seem to want to make any effort to protect him from his stepfather.Richard decided to run away from home. He felt that the three of them, his stepfather, mother and Charlotte would be happier without him around. His mother would fin d life more pleasant, Mr Coldstone would be pleased and Charlotte would not miss him. I think this was wrong decision as his decision changed three lives for the worst. His mother died of heartbreak, his stepfather of fury while Charlotte probably of childbirth.I feel he should have stayed on and tried to get along with his stepfather for his mothers sake. He should have let the past go and kept the happy memories of his father instead of feeling and showing sadness all the time. As Charlotte told him just because life had dealt them one hard blow, thither was no reason fro them to be unhappy forever.His decision to run away was not right decision as it caused too much sorrow.Write about the social issue in the storyIn the novel step by wicked steps, five schoolchildren read the journal of Richard Clayton Harwick which detailed his sad story of family life with a stepfather. The five schoolchildren who come from broken homes were prompted to relate their own family life story. The reader is reminded of the issue of family relationships.Richard came from a happy family unit until his father passed away and his mother married to Mr. Coldstone, somebody Richard could not get along well with. He felt that he did not belong to his family, his mother and his sister anymore. go Cahrlotte got along well with their stepfather, Richard could not and did not want to. So, he decided to run away, thus breaking off family relationship with them rather than bear the unhappiness of bad family relationship.The five schoolchildren coming from broken homes had to deal with stepparents, stepsiblings, and half siblings. Some accepted these relationships well other could not. Most of the time they pretended to be good-humored for their parents sake. When matter came to head, some like Claudia and Pixie sorted to out their feeling with their stepmothers. They were thus able to rebuild their family relationships. Others like Callie, Robbos sister, preferred to run away from their p roblems.The common thing about them was they felt their opinions and feelings did not count with their parents. Family relationships should be built on understanding and parents should take into account childrens opinion, especially on the issue of family relationship.

Learning importance and a example of essay in learning Essay Example for Free

Learning importance and a example of essay in training EssayLearning is a major part of life. the great unwashed tend to learn in every steps of their life. Learning does not necessarily involve complex terms, it can also be primitive things that keeps hazard in day to day life of an individual. Everybody has different interest, exchangeablewise they have a different pattern of learning things. Some people learn fleet through visual medium, several(prenominal) through audio, and some just writing down the things depending upon what the subject matter is.I believe that learning process does not start when one settles in a formal environment but it start right from the birth of an individual. Walking, talking, decision making etc. are some examples including every other primary things are the result of learning. Every time anyone has to acquire a new skills, they need to be focused and scrutinize the subject matter thoroughly, that is how learning happens. Learning affects the confidence of a person as well. If someone learn things quickly than they have higher confidence in doing things and learning new things as well.After going through the video couple of times I realized that one who puts hard work and devotion in learning new things can automatically adapt into the ways the things are done and will become successful. I myself am very such(prenominal) provoke in music and vaguely inspired by the beauty of it. I think music can be the most influential thing in an individual life.Music can make a person relax after a hard day at work, cure the illness, provides maximum take aim of harbor to an individual. Being so much influenced on music I have managed to learn a very few instruments and it always gives me pleasure and comfort when I am playing them. But I do not want to stop here. I want to learn more about music. I want to be able to read the music and understand every keys and notation in it. I want to be a musician like David Gilmour from t he greatest band ever, Pink Floyd, who is able to play any string musical instrument that exists in planet today.I am currently doing my major in Business with Information Technology however in order to fulfill my ambition in music I have also aforethought(ip) to take music as my minor subject and later on carry it as my profession along with myBusiness major degree. It is very much important to me because of my vague interest in it, but mostly it makes me very happy.Finally, I am profoundly inspired from the video that I just watched and it helped me to push up my morale. I do have much respect for the people attempting to make things happen and these people are just one of those few who withstand to take the challenges and do something that makes difference to others.

Media Convergence: Advantages and Disadvantages

Media Convergence Advantages and DisadvantagesIntroductionThe electronic highway of information that is girdling the human being has brought an end to the Gutenberg time. Transition from a stones throw past world to a click away world has changed the way we live, interact, socialize and work. It has in any character changed the way we perceive culture, pot, processes, objects i.e. life in short. The high speed intercommunicate fabric has rendered geographical boundaries irrelevant.A few years back it may throw off sounded c are an idea by Slartibartfast from the legendary planet of Margarathea(from the Hitchhikers Guide to the Galaxy) merely with the advent of technological platforms this aint a far-fetched idea any longer exclusively is the reality of the present times.It all began with the technological outburst which led to the availability of dis analogous platforms that serve uped to efficiently maximize the transfer of information. The degree of separation between the company and the consumer has reduced considerably.Branding RedefinedBranding is no longer the privilege of the larger conglomerates or the big pockets. With the advent of technology and the significant reduction in the costs associated with sending, smaller companies that are taking branding seriously micturate cropped up equal mushrooms. The competition is much tougher and there is this race of owning properties two online and real to cut out the competition. In the context of sports we can take the example of the Indian post-mortem examination League (IPL) the largest sport event in India this year. So there would be sponsors for IPL who would demand exclusivity. This is applicable crossways constancy sectors- say a sponsor of something similar MTV Roadies who would end up owning the nub rights of the show- on the nose to kick competition out of the advertising sphere for the show.The questions that loom large are Has the traditional media died? or Has it effective reduced to a mere supporting media? or Have the rules of the game changed? or Is it a peeled game altogether?Brand experience is both stimulated and functional. It is not only a promise that a company makes, or an assurance to the quality of the product as mentioned by Aaker(1991) but it as well has a psychological role to play. They make you feel good close to yourself or are an expression of yourself. They also fulfil social needs diversenessred a sense of affiliation or belongingness to a community or a group of people who think a same.The very position that names the corresponding inventory, Manchester United of the English Premier League (EPL) are house fall in names in a country akin India where nothing but cricket sells, shows the ontogeny of sports branding. This phenomenon has been to a greater extent evident in the recent past all because of the media convergence (Kerr,2008). There are fan communities where people can discuss their groups, interact with peop le with similar sentiments, vent their anger when a pseudo does not perform and office their grief when their group loses. The arrival of sport channels has provided a middling to the broadcasters to telecast all kinds of sports and not just cricket. There is as much of motor sports, basketball, tennis and football game game as there is cricket.The question that pops up succeeding(prenominal) is, what is the brand? Is it the player, the club or is it Football the game itself? If yes, how has a miniscule white ball and a green field inspired the most conquestful brand principles that has led to true brand management?The concept of a sport being a brand may sound a little ridiculous at first, but the figures dont lie. A Brand Finance survey conducted in 2005 revealed that Manchester United had a brand value of 197m, Liverpool a value of 156m, Chelsea 137m and Arsenal a brand value of 115mn.Indian Premier League (IPL) The Sport Renaissance in IndiaIndia has two primary relig ions Bollywood and Cricket. The only differentiating concomitantor that sets sports pleasure asunder from the rest is the passion that it commands and the real time execution. The cricket parsimoniousness world all over is 1bn USD to which India contributes to more than 60%. This includes revenues from ticket sales, sponsorship, endorsements and broadcasting rights.In 2008 the remote wars in the households in India had struck a truce as all the members in the family were glued onto one thing -the IPL for their own different reasons. Be it the glamour, be it the sport, be it the uniqueness of the concept or be it the hype around the event, IPL redefined entertainment. The General fun Channels (GECs) observed a long dip in the picture Rating Points. Nothing had grabbed the attention of the masses the classes at such a scale ever before.Next year IPL struck again-grander and better. The GECs delayed the launch of new shows as they were sure they had nothing that could compete against the IPL. Such is the potential for the Sport application in India.The IPL 09 had rung the death knell of the farely country of player management in India as small size sponsors sign-language(a) the best of the players in the Indian team for a year at dead sporty prices. This fiasco happened due to the deals that the IPL Franchise had with these sponsors and the players were bound by it. This was the reason why we saw Master Blaster Sachin, Zaheer and Harbhajan promoting Luminous Invertors and Sehwaag advertising for Jetkings an equipment hardware manufacturer. Is it truly about club over country?The club format brought to the public light finished with(predicate) the IPL has shattered the myth that sports in India is about national identity and patriotism? In the auction the highest bid jersey was not that of Tendulkar or Ganguly, it was Khans 11.It has given rise to a lot of questions What is it that makes a person support the Mumbai Indians or the Kolkatta caval ry Riders? Is it Sachin, Sehwag, Shilpa or Shahrukh? Is it the success of the team or the strategy that they employ when at the field? The some other areas of concern would be has this concept of IPL revolutionized the way sport is consumed in India? Will the spectators be interested in an IPL match over India vs Pakistan Test Match?The Moment of Truth in the IPL that made its success eminent was the fact that the conference actually cheered when Sachin was bowled by Bret Lee. This is an indicator of the fact that sports in India is in the throes of evolution. People are open to accepting it as an entertainment option than a patriotic struggle. Literature ReviewWhat is Media Convergence?Britannica Encyclopaedia says, Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and suffice providers from the various media platforms like magazines, newspapers, radio, television system, films and the likes. It also says that Media Convergence is the confluence of the 3 Cs Communication, Content and Computing.According to Henry Jenkins who is a highly respected media analyst and one of the initiative leading experts on the convergence culture paradigm, as well as, the DeFlorz Professor of Humanities and the Founder and Director of the Comparative Media Studies Program at MIT states that, the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences is what constitutes media convergence. It is not just the confluence of the traditional and the new digital media but it is also about the unpredictable ways of interaction and association of the consumers and producers of media. It is not solely technological but there is a huge gamut of socio- cultural paradigm shifts that have changed the way the consumer evaluates a product, makes his decision and his social interactions to seek information. It also includes the experience that the producer of the media makes the consumer go through (Viau, 2001).The world is witnessing the new forms of media in which they have a larger control over the types of feeds they receive, the ease with which they can interact with not just the media but with the media provider as well. This has brought a whole new attribute of competition to the traditional media platforms. This has also led to a lack of dependence of the consumers on any concomitant media which in turn translates to lesser loyalty.Benefits of Media ConvergenceThe content creators can use the platform to generate customized content that is targeted at a specific group.This has also brought about a change in the dynamics of economy as distribution and cost structure is not the same in traditional media.It has brought about a sense of Post Modernism to the field of media economic consumption where the consumer is not an audience but is also a co creator.This has also brought ab out a change in the experience that a person goes through by consuming media. It has transcended the limitations of the traditional media.Negatives of Media ConvergenceThis has brought in a certain amount of unpredictability in the responses that a media would receive. With the audience being exposed to a plethora of media platforms it gets tough to derive what has had what kind of effect on the consumer.Media Convergence has brought about a shift in the control that the content creator had over its property. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. This has led to an increase in the competition for consumers time and attention that the content creators face.Is Sport an Industry?Does attention necessarily comprise of a product or service? NO It could be an offering that is neither of the two but is consumed by the people. Entertainment is an industry and so is religion. Thus Sport is an industry too which comprise s of selling sports or selling through sports. Be it the events, alliances and the tickets to view these or the marketing of products through sports- which would include merchandize, licensing and sponsorship (Mason, 1999).The figure below represents a model of the Sport IndustryParallels can be drawn between Sports and a Consumer Product. Below is a design of the value chain of the sports industry.Sport as a product can be consumed in different ways- playing, watching, reading or being entertained by it. The level of involvement of the consumers -fans in the sports jargon, differs for each of the way.Football is a million dollar industry. The sport has a long heritage in UK and has the most reputable premiership in the world and has attracted players from all four corners of the globe. Most all important(p)ly, football inspires passion and the big four, Chelsea Arsenal, Manchester United and Liverpool FC, are among the most valuable brands in the country, says pathos Mortime r- a sports marketing blog owner.What is a Sports Brand?What constitutes a sports brand is questionable. It depends on what the product is? Is the league a product or is it the clubs in the league that constitute the product (Goldman, 1989 Grauer, 1983 1989 Gray, 1987)? It is argued that the league can be taken as a cartel of these entities i.e. the clubs. This would determine the marketing strategies for the league and the clubs. But whatever the case be both are brands in themselves.If football is the category EPL can be taken as the Umbrella Brand and the clubs like Manchester United, Chelsea and the likes would constitute the submarine sandwich brands. Even the players would be brands in their own respect. If Beckham is the brand then it is dedicated, suave and down to earth (Milligan, 2004). Manchester United stands for excitement and great entertainment all so because right from Cantona to Giggs to Rooney and Ronaldo, the club has stalwarts who are both excellent at the game and are trend setters in their own way. Hence there is a distinctly identifiable brand proposition (Baeur et al, 2005).How are sport brands different from the product brands?NBA Franchise was the first to realize the potential of brand building and what organized marketing can do to fuel revenue generation. Andy Mulligan(2009), says, Brands are often, somewhat lazily by some people, equated with pure commercialism and worse still with a kind of fluffy marketing that is about spin and not substance. He is of the view that though Sport is a huge industry, managing teams is not in the least similar to managing a logical argument. The very premise that a business is a tradable property sets it apart. A team is a repository of emotional associations that fans world over share and build. Hence sports team is not a business but it could definitely be a brand as its an identity and a promise that the consumers accept in and an experience that they live.The association of a spectator wit h a specific club is enhanced by the collaborative play of local, national or emotional identifications (Whannel, 1992, p. 199) or by the un-certainty of the outcome of the game (Clapson, 1992).The degree of association of the club and the spectator is so high that he develops a strong sense of affiliation with the club. He feels proud and celebrates the victories and is all gloomy over the losses. This phenomenon has been termed as Basking in Reflected Glory (BIRG) (Cialdini et al., 1976).Media and SportsThe globalization, the opening up of trade barriers, this era of media convergence, the popularity of the internet, and the ever change magnitude material body of netizens has revolutionized the sports industry. The advancements in communication technology provide omniscient access to all kinds of leagues that a team plays in. This coupled with the 24X7 dedicated sport channels has opened up a whole new arena of entertainment.Today the English Premier League and Formula 1 are as popular in the Asia pacific as they are in europium. Earlier people used to watch just the league finals but now they have the option to follow their favourite(a) teams irrespective of their geographic location and time. The qualifiers for the Champions League or the NASCAR have a sizeable number of viewers as does the grand finale.When Real Madrid signed the superstar David Beckham, the live telecast of the ceremony attracted more than 2 million eyeballs (Hatfield, 2003).Games of Houston Rockets had a viewership of over 30 million Chinese viewers who tuned in just to watch Yao Ming- their fellow citizen battle the theme Basketball Associations (NBA) finest (Larmer, 2005).Manchester United has a huge fan base of close to 24 million in china alone which is more than the number of viewers in Britain. More than half a billion people tune in to watch the weekly games world over. (Datson, 2004).The popularity that these sports command has attracted the attention of sponsors and adver tisers. The teams themselves have realized the large potential that the world of marketing has in store. They have capitalized on this opportunity and the audience sentiment by branding themselves. They have a prominent presence across the various levels, be it Below the Line or Above the Line. We have Team Anthems, Jerseys, Videos, Events, Parties, Posters- all(a) OF ITManchester Uniteds branded licensed jerseys sell more in the USA as compared to all the other Major League Soccer (MLS) clubs combined. The number of hardcore fans has been approximated to a good 4 million in North America alone.Japanese tour groups spent US$500 million on just the tickets and souvenirs from the spic-and-span York Yankees. All so to watch Hideki Matsui the outfielder from Japan. This was more than five times what the presence of Ichiro Suzuki in Seattle Mariners generated (Whiting, 2003).Internet statistics tell the same story. There are more broadcast fans to the NBA. 40% of visitors to the websit e log on from outside the States and a humongous 20% of the licensed merchandise is sold overseas (Eisenberg et al., 2003).Global Sports Industry RecessionWhen the whole world is in the throes of recession, sports is one industry sector that has not been as badly affected as the others and was quick enough to bounce back inside a year. Loss of sponsorship, events being cancelled, biggies withdrawing from the arena these are some of the development the sports industry has witnessed in the recent past. On one hand we have been witnessing things likeHonda, Kawasaki and Subaru withdrawn from motorsportManchester United lose 56 million AIG shirt sponsorshipUS National Football League indicates it will cut workforce by 10%Tiger Woods loses five year $8 million endorsement contract with BuickVancouver 2010 Olympic Games takes out additional $800 million loan to cover monetary shortfall2009 Indian Masters golf tournament cancelledArena Football League in US cancelled for the seasonOn the other hand the world witnessed the largest ever viewership and increasing advertisingspendTV viewership increased to 1 million (97.4m to 98.4m) advertising investment up $20 million (from $186 million to $206 million) at the Super bowl 2009Manchester City sold for 200million+ in summer 2008Premier League signs new live TV rights deal for 1.78 billion, colossal previous dealBadminton England signs record-breaking sponsorship deal with YonexManchester United and City will both sign lucrative, record-breaking shirt sponsorship deals if the rumors are to be believedSports Scenario in IndiaThe Sports arena in India has been dominated by cricket for quite some time now. But with the converging media and the Westernization sports like soccer, basketball, motor racing have observed an increasing fan base.A look at the Audience and Viewership data from TAM is enough to prove this point. Cricket is followed by soccer, tennis and wrestling. The reason for the monopoly of cricket is simple.Cri cket is the only sport where India has made a mark in the International arena and which still holds hope for Indians to win over others. This has provided it the status of religion in India.The other popular sports would include Soccer, Tennis and Motor Sports as revealed by a TAM report. This marks the herald of a whole new era of sports entertainment and marketing. Below is an overview of the size of the sports industry in IndiaIPL- The Story so FarIndia has two religions Bollywood and Cricket and the whole country was awestruck when the two get together hands. IPL is all about glamour, excitement and passion.It works on a franchise model where each of team is owned by an industrialist, a celebrity or is a joint venture. There was an auction to own the clubs and then there was an auction to make the team and select the players. This was the golden time for the Cricket progress in India as it made a lot of profits. Franchise rights were tendered with a reserve price of USD 50mn f or 10 yrs. The owners get a percentage of the revenue that the team earns and has other streams like merchandising to mint money from too.The primary difference between the IPL and the English Premier League was the fact that in IPL there was a cap on the amount of money that could be spent in building a team. Unlike EPL where the teams that are backed by the deeper pockets manage to secure the best of the players and end up winning the tournaments and the others are a t a competitive disadvantage.Apart from this sponsorship on Television and the ground constitutes a huge chunk of the revenues that the board and the team earn. The IPL website had 50mn page views in the first week and had received 530,000 column cm of stuff written about it in the newspapers in the Season 1.The opening match in Delhi had a Television Rating Point(TRP) of 7.19 which was the highest for any event in India ever. It had a TRP of 6.7 amongst women which is a considerable number considering the fact that Indian women are generally not much into watching sports.Thus we see that it aint just a mere entertainment option but is an industry in itself.The Need GapThe clubs are no longer just teams whose players lend it its brand value. There is a huge industry of sports merchandize, events and the likes that thrives on this its a culture in itself. Keeping this in mind I plan to study formats like the EPL and NBA which are brands in themselves and arrive at the factors that lead to the success of such brands.India as a nation provides huge potential to market these brands. It is not just the passion for the sport or the sentiment of belongingness to a particular nation that commands loyalty. There are several other factors that have converted sports clubs or teams into one of the most valued brands world over. Therefore there is a knowledge gap that exists. It is to study what these factors are and what are the things that affect these factors?Parallels can be drawn between the sports in dustry in India and in nations abroad which in turn would help marketing sports, teams and clubs as brands in a nation like India- which is a burgeoning economy and holds great prospects for such brands.Research ObjectivesTo find out how sports branding has grown as an industry in the West, taking EPL, NBA, Formula 1 as a case study.To understand the consumer perception of sports as a brand in India by conducting a inquiry amongst the audiencesTo understand how media convergence has led to the popularity and the cult like fan following of Western sports in IndiaTo analyze the Indian sports industry and devise a marketing strategy for building a sports brand in the Indian contextResearch MethodologyResearch normalA fan represents an association from which the individual derives considerable emotional and value significance (Madrigal, 1995, pp. 209-210). Thus it is not equivalent to being a spectator. Therefore to understand their behaviour and attitude statistical data about what they watch and how often do they watch does not help in the quest to understand what makes them a fan.Therefore the research methodology would be a mix of quantitative and qualitative as both have their own advantages and contributions to making this study more fruitful.Quantitative studies use the deductive logic to explain social facts (Horna, 1994, p. 121) and thus would help in understanding the behavioural component. This would help in understanding what the crowd constitutes of and what are the primary scalable attitudes exhibited by them. But this fails to explain the underlying reasons for such behaviour, things that differentiate a fan from a spectator. Thus, qualitative study becomes important too.Qualitative methods help in exploring the cognitive components. It also helps explaining the longitudinal behaviour of things rather than a mere snapshot of the present scenario which could be gauged from the quantitative.In reasonableness interviews would be the preferred techn ique as we seek to understand the reasons why an individual behaves the way he does and not really the collective ruling of a group.The quantitative research can be carried out by administering a questionnaire online and in person. Some statistics can also be gathered from the various databases and research data available publicly.SamplingThe research aims to understand how the emergence of media affected the attitude of the people towards Sports in general and the club culture in particular. It is conducted to understand what is it that makes them commit their loyalties to a particular team and how does this affect the economics of the industry.Only SEC A and B are considered based on the assumption that the SECs disgrace than this dont contribute much. Females have been considered as recent researches show that there are an increasing number of women who have started following sports and participating in it. Hence their opinion and perception could be a valuable contribution.Exp ected ContributionAfter studying the responses from the sample, the research would help arrive at answers to various questions regarding the future of the sports industry in India. Questions like where is the industry headed? What kind of sport would sell? How do the sports brands communicate to the people? How has the convergence of media affected their understanding of the sports industry?Apart from this it would help brand managers and sports consultants to design the branding strategies for the various sports brands so that they can sustain themselves in this highly competitive and unpredictable market.Secondary Research Marketing of captain SportsProfessional sports started with the leagues specializing in one kind of sport which would run for a season and the league enjoyed a monopoly in the arena. But with the advent of infrastructural facilities and increased investments in the industry of sport management there are multiple leagues fighting for the share of eye and heart. They fight for consumers who have a plethora of other entertainment options to select from. Thus the competition in not limited to just the sports industry but is with the larger entertainment industry (Grauer, 1989).The one thing that makes skipper sports appealing to the audiences is the dubiety of the results. The adrenaline rush that the spectator experiences with every passing minute is dramatic and cannot be derived from staged content.Like other forms of entertainment, sport offers a utopia, a world where everything is simple, dramatic and exciting, and euphoria is always a possibility Sport entertains, but can also frustrate, annoy and depress. But it is this very uncertainty that gives its unpredictable joys their characteristic intensity (Whannel,1992, p. 199).The intensity of appeal and engagement with the sport is further enhanced by the association that an individual has with the sport and if there are stakes that he has in the outcome. The concept of Basking in Refle cted Glory(BRIG) talks about the highest degree of association where a fan is a loyal even if the team does not perform well(Cialdini, 1976).Initially the sports leagues were owned by individuals or entrepreneurs but with the growing popularity it has achieved the status of an industry and has been successful in attracting corporate and has taken a more formal structure than a mere source of entertainment. It is due to the involvement of these corporations outside the realm of professional sports management that has brought in newer revenue streams like merchandizing and sponsorships. This model of corporate ownership of a league or a club was started in the USA and was later adopted by the leagues in the continents of Europe and Australia. The biggest advantage of this is that the teams are backed by deep pockets and investment into a team is a part of the investment portfolio of the corporation and not the main business area. Companies like Blockbuster, Disney and Turner from the North American industry of entertainment and broadcasting have benefitted from their presence in professional sports (Cousens and Slack, 1996). This has also helped Rupert Murdoch to extend his empire across the globe. This has also helped in attracting better players as the salaries are far better, improved facilities to train and huge advertising expenditures to build the fan base.The corporations are not purchase into the uncertainty of the game by owning a team but are using the reputation of the team to fuel their interests. For example the treaty between drink network and the National Football League was not really a profitable venture for the broadcast network as it had to overbid to acquire the rights but as Murdoch puts it, it has made FOX a real network in the US(Swift, 1995).Globalization of the LeaguesProfessional sports leagues are now a part of the powerful deviation and entertainment sector of the economy. In addition, sports have delocalised the global marketplace has made sports less attached to specific places, particularly those which have world-wide appeal, such as football and basketball (Euchner, 1993). Satellite TV and Internet has sped up the delocalization of professional sports by making the content available across the globe in real time.The total income of the Big 5 football leagues in Europe in the year 2005-06 was 12.6 billion ($18.54 billion) (Deloitte and Touche 2007), out of which the Barclays English Premier League(EPL) was the largest contributor, generating revenues as high as 2 billion.The most sought after customers of the industry would be the fans as they are loyal and facilitate generating the revenues required to rope in the best players and management. The media analysts refer the players, the clubs and the leagues as the brand (Globalisation of the league, Dr. Bridgewater, 2007). The brands in this industry are not same as the rest but there are strategies that remain the same. When a FMCG brand has to be made gl obal, what companies generally do is start operations in the country where they would like to have a presence. Similarly, the leagues involve other nations or players that have a different nationality to increase the audience base which in turn would lead to building up the fan base which constitutes the target segment for the merchandise.For example the National Football League (NFL) in the USA announced the first competitive game between the Miami Dolphins and the New York Giants in October 2007, more than a 50,000 tickets were sold deep down 3 days of the announcement. The buyers comprised of local and expatriate fans. This is representative of the fact that there is huge potential in this industry sector.The number of E Loyals- people who dont hold a season ticket or have been to watch a live match but support the game and the club as they have been exposed to it online or on TV- has been rising in the last few years. They are a segment that is as likely to buy the merchandise as a fan who is a regular at the stadium. Pennants, caps, shirts, flags, bands and other team branded articles are what have led to an increase in the revenues and facilitated penetration in other geographic markets (Cousens and Slack, 1996).English Premier League (EPL) -A Case StudyEnglish Premier League is a leading association of professional football clubs in the European Union. It has 20 clubs that play in the league every year and follows the system of relegation. Each of these clubs is a shareholder to the league. The EPL came into existence in 1992 when the commencement exercise Division in the Football League decided to part ways from the Football League as it had struck a lucrative deal for television broadcast rights. It has the largest revenues in the football arena, close to a $4mn in 2007-08. It is perceived to be more glamorous, entertaining and action centred as compared to the rest of the European Leagues like the Serie A and La Liga in Spain. Premier League has un doubtedly grown to be a global brand.The global fan base of the leading foreign football brands such as Real Madrid and Manchester United runs in millions of British Pounds and shows no sign of waning (Deloitte Football Money League,2008)What is it that determines a persons identification with a club?A Research conducted in 2002 has identified 5 important factors that govern the association of fans with the team. These are primarilythe support that the team gathers at the venuethe management of the teamthe traditions, values, legacy that it entailsthe social entertainment factor i.e. the fan community that it h