Intuitive Decision Making Theory Essay

The visceral decision making theory can be described as the process of receiving input and ideas without knowing exactly how and where they came from.Intuitive decision making is outlying(prenominal) more than using common sense because it involves additional sensors to perceive and issue forth aware of the information from outside. Sometimes it is referred to as gut feeling, sixth sense, midland sense, instinct, or inner voice. Information acquired through associated learning and stored in long-run memory is accessed subconsciously to form the basis of a judgment or decision. Our ability to make hunch decisions varies considerably therefore, intuition can all be a useful ally or it can demand to costly and dangerous mistakes.Intuition may be just as effective in decision-making as an analytical approach, and sometimes more cost-efficient and effective, depending on the decision-makers level of expertise on the subject at hand.Analytic decisions are great for breaking things down into smaller parts, which is incumbent for a math problem. But intuition is about looking at patterns and wholes, which is needed when making quick decisions about whether something is right or wrong. For example, if superstar works in an industry where rising up the ranks occurred, his expertise go out likely serve an intuitive approach. On the other hand, if one gains expertise in another field, he may not have the orbit to rely as strongly on intuition. Analytical thinking has unceasingly been viewed as a more effective means to critical debate compared to the intuitive approach. Yet as businesses place a greater stress on the speed and effectiveness of decision making, the intuitive approach has been set as an increasingly important tool.