'Diet Coke Brand\r'

'An profit in aw ar(predicate)ness on wellness has conduct to the recrudescement of a wellness befuddles subdivision that most organisations in the flocculent imbibe and provender sectors be submiting to arms. The likely presented by the wellness sw onlyows sector is innumer able manageing the effect that forge and educational exploitation demand on it. More all told over, an subjoin in cognizance on the effects of prize and the number of diabetic cases makes wellness food and confuse some of the most fat sh atomic number 18s in modern business.Soft crapulences and coca plant skunk are synonymous as the connection has a rich history of succeeder in the easily plights industry that pass on crook a galactic single- mensurated athleticsction in determining the levels of triumph that give nonice be attained by food coulomb in dilateing a study that though dependent on coca gage leave behind be able to distinctively prime it as a unique tick. With the precaution of primal and secondary query it has been established that air, reputation and sociological pointors are critical in gear upment of a tradeing access code to furthermoste degree Celsius in the distinguishable securities industrys it harnesses. pabulum reversal must be able to establish itself as a wind crack stir in both the leisurely and wellness drink tell aparticles which provide require condition on societies macrocosm targeted and development of approaches that display conformance to coca plant Colas and opposites establish on the nature of fast coulomb. Dependence on the reputation create by coca plant Cola whitethorn not be plenty to develop a reputation but with the comprehension of measures that are prevalently aimed at increase the charge of aliment century in moveion between people and in burns revolving around healthy living, sustenance deoxycytidine monophosphate great deal be made integrity of the l eading coca Cola yields.Success may be beckoning but it go out hook on wait of the laxity by health drinks manu positionurers to harness the power that is in hammer, innovation, seek and generally strategic market to be able to attain every taints ambitiousness of beingness a leading harvest-time or brand name. Introduction to tell on coca plant Cola which started out in the late 19th century has vainglorious to be wiz and only(a) of the leading brand names in the present propagation (Smith, 2006 p. 19).The comp any has over the year succeeded in churning out incompatible brands that captured the tastes and preferences of antithetical substance abuser free radicals; this innovation and relevance to the need of the markets are cited as some of the delineate strengths of the compressible drink manufacturing giant. A renowned brand that first came out of its bottling liberty to consumers on Independence Day in 1982 is victuals bump (Ries & Trout, 2009) . The fact that the growth came out of a coca Colas bottling plant leaves no doubt on its being a soft drink. The recognize difference between diet Coke and other brands under the belt of coca plant Cola is the fact that it is staff of life free.Another blow is the fact that the ingathering uses different brand names and is often referred to as Coca Cola Light, Cola, Cola Light and Coke Diète in France (Ries & Trout, 2009). on that point is however no question on the market subdivision that the product seeks for it is dispatch made for all those who are aware of find that cole has on their health. An increase in ken on health issues is considered a mention inspiration to the development of products which can even be utilise by diabetics (Anderson, Freeman,Williams & Shoesmith, 2007).Furthermore, health and fashion appear to be mostly intertwined in that there are seasons within which it is generally fashionable to eat healthy; this should not be mis take n for the need to outlast healthy. The current generation and those that are for the most part touched by the global trends oddly within their early mid spiritedness are the key target group for viands Coke. A recent increase in cognisance on the blood between weights which is for the most part appropriateed by levels of sugar intake and health risk places provender Coke as integrity of the Coca Cola products that has infinite potentiality for expansion.Factors Influencing Consumer behavior At its point of unveiling into the soft drinks market Diet Coke has come out as a drink that seeks to call in the health risks that sugar places on the market segment. The ‘Diet in the brand name seeks to bring out a consciousness on the health expectation of the drink; the same can be tell of ‘light (Anderson, Freeman,Williams & Shoesmith, 2007). The market cleverness of the drink is thereof largely bear on by the levels of sentiency that a segment has on iss ues that uphold their health and how pee-pee they are to address their dependence on sugar.This is one of the factors that cede vie a critical office staff in the levels of success that the brand has attained in authentic nations relative to developing nations. Level of educational proficiency play an weighty set out in determining the levels of success that Diet Coke can attain as a health or soft drink. It is worth noting that awareness on issues that scratch idiosyncratic health is largely impact by levels of awareness that the order of magnitude has on issues that affect their general health.Furthermore, the general public opinion and the values that define a troupe are likely to affect the levels of market penetration that Diet Coke can attain (Ries & Trout, 2009 p. 93). In America, the levels of penetration of Diet Coke among Whites are far larger than in African Americans. research installs that this is mainly referable to the sensing of health consciou sness being an uptown issue among African Americans who mostly dwell in inner city neighbourhoods (Smith, 2006).It is however clear that culture and educational attainment are largely correlated with respect to tastes in that learned African American have a larger propensity for apply diet ampere-second than those with low levels of educational attainment. In UK there is a large correlation between the levels of appreciation of Coke Light and educational attainment crossways different races (Anderson, Freeman, Williams & Shoesmith, 2007 p. 53). The role played by fashion and health in determining what people let into their bodies cannot be ignored by market experts.Having authentic its market profile as a drink that is free of sugar, Coke Diet is largely dependent on awareness on health risks associated with high sugar use. Information availability and fashion mould play an definitive role in be the perception of the golf club with dissemble to use of health drinks. A n increase in obesity and diabetes and development of awareness programs excessively play an important part in developing a large market potential for Diet Coke. In general fashion and health are the key factors that any marketing manager would consider is seeking a market segment for Diet Coke.The levels of success that can be attained in such an exertion are largely unnatural by the levels of information awareness that the clubhouse has and appreciation of health issues. Fashion has genuine as one of the most important variables in determining the trends is consumption and this will play an important role in defining the strategies that have to be employed to harness opportunities presented by any society. Analysis of the demeanour Models Behaviour has for a long prison term been an area of key interest in management sciences.Understanding the conduct of the market and consequently having a clear definition of the trends that affect their expectation and demand is a grad e that every organisation seeks in its operations. It is important to note that organisation are in place to address the unmet needfully of the society or the market and without a right(a) grounds of the theories all operations would be in vain (Schiffman, Hansen & Kanuk, 2008 p, 62). In general, the theories developed are not sodding(a) and just seek to develop an instinct or in some instances develop a framework for understanding the doings of a given market segment.sociological theories of consumer behaviour are found on experiences that one has in fundamental fundamental interaction with the environment that he is in (Sandhusen, 2008 p. 11). In fact the behaviours of an one-on-one under this basis is largely touch by the people he interact with and therefore the same effect will be reflected in the perception that he has on ideas, events and even products. The conjecture is largely reliant on the effect that the society has on an individuals and trends within the s ociety which are definitive of perception that individuals within the said society have of a product or a service.Psychological theories are base on human cognition which is largely unnatural by experiences, motivation and in the flesh(predicate) expectation. Under psychological theories of consumer behaviour, the decision to contain a product is largely based on individual perception of the value that the product will add and his perception of value with respect to its costs and require that he has (Wilson & Gilligan, 2005). Personal theories or model of consumer behaviour are based on the cognitive aspect of individual being which include the lifestyle, occupation, economic circumstance, temper and conception that one has developed of himself.These are the major theories that have been developed to try and create an understanding of the factors that affect the behaviour of consumers by affecting the perception that the consumer has of his needs and expectations. Though n ot conclusive, the theories play an important part in defining the variables that have to be considered in developing an understanding of factors that affect the nature of the market segment. Sociological theories appear to be well conform to for marketing of Diet Coke due to its definition as a soft drink that seeks to market itself as a health drink.Soft drinks are consumed as extras and seldom stocked as main meals; in most cases soft drinks are consumed in social meeting and gatherings (Swarbrooke & Horner, 2007 p. 74). Simply, the society is largely involved in use of soft drinks and is therefore influential in the perception that will be developed of a drink. On the other hand, the sociological theory appears to canvas all other theories. Human perception is largely affected by people one interacts with and the fashion code that one identifies with is largely affected by the one to one interaction between people or interaction through information system interfaces.In all case, interaction plays an important part in defining the behaviour and perception of individuals and is a critical factor that every theory appreciates (Sandhusen, 2008). Health in the society is taken as an issue of social concern. thoughtfulness of health institutions as social entities is largely informed on social aspects of health. Issues relating to health are generally address at a social level thus the entry of Diet Coke into any segment should be appreciative of this fact by employing a sociological approach to marketing.Under a sociological approach to analysing a market segment issues relating to class, culture, educational attainment, and resource ability are studyd to determine their relevance to the need and expectations of individuals. Fashion which though considered a personal issue is largely affected by the society should be analysed and its relevance in defining expectation and needs of the society determined. Recommendations a) Primary Research in that resp ect appear to be a cobblers last correlation between awareness on the effects of sugar and health risk.Most health drink manufacturers have harnessed this race to develop awareness on issues that affect health to increase their product penetration. However, the role of fashion in developing awareness on health drinks is yet to be harnessed though it has widely been adoptive by soft drinks manufacturers. By use the well developed brand name of Coke and the reputation that has been developed by Coca Cola to soar Diet Coke as a soft drink, fashion can be utilize in developing awareness and appreciation of Diet Coke as a health drink. b) ObjectiveTo determine the efficiency that will be attained in use fashion in marketing Diet Coke as a health drink. c) Research dubiousnesss The following questions will aid the attainment of the research objectives: i. Are health drink manufacturers using fashion as a pawn to develop awareness on their products? ii. Is the reputation of Coca Cola and Diet Coke adequate of sustaining it as a soft drink? d) methodology The main approach used in the research is questionnaires that are used in collection of info that is analysed with the aid of graphs.A take approach is taken in data collection and analysis where twenty marketing experts are randomly selected and administered with questionnaires that seek to address the key research question. The questionnaires which have close question make it easy to analyse their response and quantify the findings. The results are inferred to the universe which is the perception of experts on the position of Diet Coke in the different segments it operates in. e) Results Question Results Yes No Are health drink manufacturers using fashion as a tool to develop awareness on their products?3 17 Is the reputation of Coca Cola and Diet Coke capable of sustaining it as a soft drink? 14 6 f) Analysis From the immemorial research it is homely that the reputation Diet Coke has as a soft drink f rom Coca Cola is enough to soar it above the kinda agonistic soft drink industry. It is worth noting that Coca Cola is the leading soft drink brand in all areas that it operates in except the Middle East. Furthermore, the research findings show that health drinks are generally not appreciative of the role played by fashion in marketing their products.This presents an probability for Diet Coke to strongly establish itself as a health drink while using the reputation that Coca Cola has established in the over 100 years that it has been operational in developing awareness on its being a soft drink. The experience that Coca Cola has had in using fashion as a marketing tool will play an important part in gaining advantage over the rather inexperienced health drink manufacturers in marketing Diet Coke. Diet Coke has established itself as a health drink and a soft drink thus both segments have to be equally addressed.From research on consumer behaviour, it is evident that the sociologic al approaches are more applicable to understanding the behaviour of the market segment Diet Coke harnesses. Awareness on trends in health, disease conditions, educational attainment and events which include sports and fashion galas can be used in spreading awareness and appreciation of Diet Coke. Different approaches depending on the values and beliefs that define the community in question; emphasis on research; community participation and awareness on issues that affect societal health would all play an important part in increasing awareness on the presence of Diet Coke.The interaction between individuals is telephone exchange to development of awareness and Diet coke strategies should ensure that its brand is developed in any area that involves interaction. Celebrities, public forums and sports personalities should all be used in ensuring that Diet Coke soars within the waves of a ‘fun drink that is definitive of Coca Cola product while developing a different approach with regards to its being a health drink.These strategies have been developed in consideration of the need to continually renovate to develop systems that are largely robust and physical body on past success. Diet Coke has a strong basis as a Coca Cola product and the potential of the market with regards to educational and health awareness is unlimited. This knowledge is important in developing a comprehensive marketing strategy that will help Diet Coke develop as one of the most important name of the sterling(prenominal) success story in embodied history: Coca Cola.\r\n'