Marketing

warring Strategies Fol crusheded by FMCG arena in India Related to flummox Companies HUL & ITC Competitive Strategy consists of move of companies in groom to attract guests. With stand competitive pressures and strengthen an organizations commercialize position. The main objective of Competitive Strategy is to die in a competitive advantage, increase the loyalty of customers and to rhythm competitors. quint main competitive strategies are: ? overall wretched salute leadership scheme ? Best cost suppliers strategy ? Broad differentiation strategy ? think low cost strategy ? Focused differentiation strategy Competitive strategy varies from sector to sector and company to company. Thus, it is non casual to predict a single or to reckon a single strategy for the whole sector. When we come on to FMCG Sector main strategies lay behind commercialise strategies, cost, and feel strategies. abbreviation of Both Companies HUL & ITC are major compa nies in FMCG market in India. When we look at the present plane section looseness for both of the companies then we cme to know that their different products straggle besides much in the market. Now let us effect a comparative analysis of both the companies on the rear of their strategies i.

e their competitive strategies in the present market: | | HUL| ITC| | | Hindustan Unilever (HUL) is the largest pure-play FMCG company in the country and has one of the widest portfolio of products sold via a strong scattering channel. It owns and markets some of the most popular brands in the country crossways various categor ies, including soaps, detergents, shampoos, ! tea and face creams.| ITC is non a pure-play FMCG company, since cigarettes is its first-string business. It is diversifying into non-tobacco. FMCG segments like foods, personal care, paper products, hotels and agri-business to chasten its exposure to cigarettes.| | | Overall Strategy| Overall Strategy| | | HUL ceaselessly believes in customer friendly products with major emphasis on...If you compliments to get a full essay, order it on our website: OrderCustomPaper.com

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