a) As trade motorcoach of Brand A, should your company inclination more or slight guests that follow timothys buying style? Describe Timothys buying conduct and give reasons to explain your answer. Answer: From the version shown in the panel selective information showing the buying crisscrosss of extinguish cereal in atomic number 53 busy week by a group of nodes, we backside see that Timothy procured half a dozen multiplication of cereal including 2 tags with 2 generation for disgrace B and 4 time for disgrace B during the period time of one circumstance week. The customer seems to absorb just about corrupt preference of betray A when he wants to admit the product of cereal. According to the Dirichlet model, the possibility for a customer to purchase a grease of product is not moved(p) by the other shuffles that the customer to a fault purchases. As a marketing manager of Allround brand, I hopefully expect the customer to wish Allround as their first brand when they make purchase in the product category which agent Allround brand quarter be more possibly purchased by the customer take down if the purchase happens randomly. Since the panel entropy come from a cross period of time, we notice that Timothy purchase four times of cereal of brand A, from which we can infer that Timothy should be a heavy purchaser of brand A.
Therefore, the Allround Company go out absolutely passion the customers who follow Timothys the buying behaviour. For harmonize to the 20:80 rule, the 20% of the buyers (heavy buyers) generates 80% of the total network for a brand in a product category. though such heavy do not have century% subjection for a brand but they generally have a much improve brand imagine on the brand. If possible, they provide introduce the brand to those potential buyers (i.e. family members, friends or... If you want to get a full essay, parade it on our website:
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