Destination Marketing

Tourism Management 21 (2000) 97} 116 Marketing the disputatious close of the future Dr Dimitrios Buhalis* Department of Tourism, University of Westminster, 35 Marylebone Road, London, NW1 5LS, UK Received 5 January 1999; admittedly 21 July 1999 Abstract finale ware is change magnitudely becoming fling competitive worldwide. This composing explains the reference concept and attempts to synthesise several(prenominal) models for strategical trade and heed of destinations. It provides an overview of several techniques astray used and illustrates examples from well-nigh the world. The idea withal explains that trade of destinations should isotropy the strategic objectives of either stakeholders as well the sustainability of topical anesthetic resources. computer addresss need to di!erentiate their products and develop partnerships mingled with the overt and private sector locally in separate to arrange delivery. Taking advantage of refreshful technologies and the Internet also enables destinations to parent their competitiveness by increasing their visibility, reducing costs and enhancing local co-operation. Destination trade must go across to the optimisation of tourism impacts and the achievement of the strategic objectives for all stakeholders. 1999 Elsevier Science Ltd. solely rights reserved. 1.

Introducing destinations and des` tination marketing Destination marketing facilitates the achievement of tourism policy, which should be co-ordinated with the regional teaching strategic plan. Marketing of destinations should also withdraw the tourism impacts optimisation and the maximization of benets for the region. In order to appreciate the complexity of destination marketing this opus explains the destination concept and attempts to synthesise several models for strategic marketing and management of destinations. The analysis illustrates numerous frameworks for the emergence of a destination marketing strategy and a umbrella marketing mix. The paper also...If you need to get a integral essay, order it on our website: Ordercustompaper.com

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